New Balance run with the Wolfpack.

Independent creative agency Wolfpack has announced their appointment as lead global creative agency for New Balance Football. The agency has spent the last year developing the strategy for the brand’s launch into Football. Wolfpack’s work for the spots brand will include brand, footwear and apparel campaigns in football featuring their sponsored athletes as well as campaigns supporting New Balance’s licensed agreements with Liverpool FC, Stoke City, FC Porto and Sevilla.