Aratari joins Troika

Hollywood-based entertainment brand consultancy and marketing innovations agency Troika has announced the appointment of Kevin Aratari as head of business development and marketing communications. In his new role Aratari will oversee all sales and marketing functions and work closely with founder and CEO Dan Pappalardo on strategic business development and thought leadership initiatives. Prior to joining Troika Aratari was a 13-year veteran of entertainment creative agency mOcean, serving as MD, EVP and CMO.