Petrusson tames the Beast

Santa Monica-based creative editorial company Beast has announced the appointment of industry veteran Valerie Petrusson as its new president. As one of the founding members, Petrusson returns to the company after a stint at parent firm Deluxe. In her new role, Petrusson will be responsible for overseeing Beast’s seven offices across New York, Santa Monica, San Francisco, Chicago, Atlanta, Detroit and Austin. Prior to Beast, Petrusson served as a professional consultant to editorial companies, recruiting talent, helping to devise advertising and marketing strategies.