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Matthieu Elkaim has been appointed as creative director of BBDO Paris. He was formerly creative director of CLM BBDO. In his new role he will be responsible for a total of 60 creative staff, including one creative director from CLM BBDO, Eric Pierre, and three vice creative directors from Proximity BBDO, Audrey Tamic, Nicolas Demeersman and Christophe Di Fiore. His appointment follows the recent reorganisation of BBDO Paris Group which included the aligning of CLM BBDO and Proximity BBDO to better serve customers.

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