Share

Mars – Mars Minis: Tennis

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

BBDO Germany has launched this campaign for Mars Minis which places the small snack as a token of reward.

Incorporating the classic game of fetch and making the link between people and pets, the ad takes us courtside where two friends are preparing to play a game of tennis before it all gets a bit surreal.

“This positioning gives people the moral permission to enjoy the reasonably sized sweet whenever they like,” comments chief creative officer Darren Richardson, explaining the concept. “It’s a treat and reward just for being a good person, or in this case a 'good boy'.”

 Director Eric Yealland shot the piece via Twin Film.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share