Credits
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- Agency BBDO Germany
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Credits
powered by
- Agency BBDO Germany
- Post Production Chamaeleon Digital Vision
- Post Production CraftWork
- Director of Photography Eric Yealland
- Art Director Tobias von Aesch
- Art Director Charlon De Graav
- Copywriter Penelope Abreu
- Agency Producer Valerie Gentis
- Chief Creative Officer Darren Richardson
- Chief Creative Officer Wolfgang Schneider
- Director Eric Yealland
- Creative Director Karen Walker
- Creative Managing Directors
- Creative Managing Directors
- Creative Managing Directors
- Creative Managing Directors
Credits
powered by
- Agency BBDO Germany
- Post Production Chamaeleon Digital Vision
- Post Production CraftWork
- Director of Photography Eric Yealland
- Art Director Tobias von Aesch
- Art Director Charlon De Graav
- Copywriter Penelope Abreu
- Agency Producer Valerie Gentis
- Chief Creative Officer Darren Richardson
- Chief Creative Officer Wolfgang Schneider
- Director Eric Yealland
- Creative Director Karen Walker
- Creative Managing Directors
- Creative Managing Directors
- Creative Managing Directors
- Creative Managing Directors
BBDO Germany has launched this campaign for Mars Minis which places the small snack as a token of reward.
Incorporating the classic game of fetch and making the link between people and pets, the ad takes us courtside where two friends are preparing to play a game of tennis before it all gets a bit surreal.
“This positioning gives people the moral permission to enjoy the reasonably sized sweet whenever they like,” comments chief creative officer Darren Richardson, explaining the concept. “It’s a treat and reward just for being a good person, or in this case a 'good boy'.”
Director Eric Yealland shot the piece via Twin Film.
Connections
powered by
- Agency BBDO Germany
- Post Production Chamaeleon Digital Vision
- Post Production CraftWork
- Production Twin Film
- Chief Creative Officer Darren Richardson
- Chief Creative Officer Wolfgang Schneider
- Director Eric Yealland
- Director of Photography Eric Yealland
- Creative Managing Directors Kristoffer Heilemann
- Creative Managing Directors Sebastian Hardieck
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