Quilted Northern: Designed to be Forgotten

Quilted Northern – Quilted Northern: Designed to be Forgotten

Credits

Agency Droga5
Production Company SMUGGLER

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Credits

Agency Droga5
Production Company SMUGGLER
Music Adelphoi Music
Editing Company EXILE LA
Post Production Method Studios
Editor Conor O'Neill
Director of Photography Adam Kimmel
Agency Producer Anders Hedberg

Executive Producer Brian Carmody
Executive Producer CL Weaver
Executive Producer Patrick Milling Smith
Executive Producer Shannon Jones
Chief Creative Officer David Droga
Chief Creative Officer Ted Royer
Creative Eric Dennis
Creative Molly Jamison

Head of Production Jennifer Hargreaves
Head of Production Ben Davies
Director Bennett Miller
Producer Natalia Wroble
Producer Suzie Greene Tedesco
Producer Denice Hutton
Creative Director Nathan Lennon
Creative Director Mike Long

Creative Director David Gibson
Creative Director Alex Lea
Chief Creation Officer Sally-Ann Dale
Flame Artist
Flame Artist
Flame Artist
Assistant Editor

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Let's face it, no one really remembers, or wants to remember, each and every time they have to answer the call of nature, unless that is, something goes wrong.

With that in mind agency Droga5 created this humorous campaign for Quilted Northern toilet paper, a brand designed to be forgotten.

Made up of six spots Daddy Gator, Little Miss Puffytail, Sir Froggy, Great Grandpa Thaddeus, Birds and Conductor Randy, the campaign celebrates the forgetful toilet experience as a job well done, unfortunately the personified objects in the bathroom aren't so lucky, they see everything.

Produced by Smuggler and helmed by Bennett Miller the campaign will be supported by additional digital, print and social executions throughout the year.