Cirencester-based advertising agency Havas helia has announced the appointment of Tristan Pride as creative director. Pride, who joins Havas helia from E3 where he was creative director, will be based at the group’s Circencester office. In his new role Pride will work across all clients to support the creative proposition in Cirencester and help boost creativity across the group, reporting to Havas helia’s UK executive creative director, Steven Bennett-Day. Pride has previously worked with clients including Royal Navy, Kia, National Trust, Land Rover and Orange.