WWF UK has chosen London-based agency Naked Communications as its digital content partner following a competitive pitch to launch Wear It Wild, the charity’s first national fundraising event being held on Friday 5 June. The event aims to be a major highlight in WWF’s annual calendar bringing the charity’s work alive in schools, businesses and organisations across the UK. The campaign will launch on Tuesday 26 May and will be shot by Pulse Films amongst a myriad of other individuals and production teams.