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London-based production company Iconoclast UK has announced the signing of Rob Chiu, Brian Lee Hughes and Gustav Johansson to its roster for commercial representation. Chiu has previously helmed spots for brands including Nike, McLaren and Audi and he won a gold Lion for Philips Obsessed with Sound. Lee Hughes is a comedic director whose talents have been utilised for brands such as Old Spice, Mentos and BMW. Johansson will be represented in the UK by Iconoclast’s London office and has seen his work claim awards including Clios, Cannes Lions and Grammys.

The company has also announced the appointment of Emily Rudge as producer in the London. She joins the company following a stint at advertising agency Weiden+Kennedy London.

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