Little Red Robot conquers New York

San Francisco-based micro advertising agency and production company Little Red Robot is expanding its operations with a full-service office in New York. To head up the new base the company has secured industry veteran Lee Scharfstein as EP/director of production. Prior to the appointment Scharfstein has spent stints at flagship agencies such as AKQA, Razorfish and Firstborn. On the production side, his experience is with live-action/VFX hybrid production companies Brand New School, Eyeball, and 1stAveMachine.