New Balance: The Storm
Johnny Hardstaff serves up a storm in this epic, VFX-heavy spot through Arnold Worldwide.
Credits
powered by
- Agency Arnold Worldwide
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Arnold Worldwide
- Editing Company Cosmo Street Editorial
- Post Production MPC New York
- Editor Paul Hardcastle
- Art Director Travis Robertson
- Copywriter Greg Almeida
- Agency Producer William Near
- Executive Creative Director Wade Devers
- Executive Creative Director
- Executive Producer Dave Morrison
- Executive Producer Camila De Biaggi
- Executive Producer Jeff McDougall
- Managing Director Justin Brukman
- Director Johnny Hardstaff
- Producer Annabel Ridley
- Post Producer Anne Lai
Credits
powered by
- Agency Arnold Worldwide
- Editing Company Cosmo Street Editorial
- Post Production MPC New York
- Editor Paul Hardcastle
- Art Director Travis Robertson
- Copywriter Greg Almeida
- Agency Producer William Near
- Executive Creative Director Wade Devers
- Executive Creative Director
- Executive Producer Dave Morrison
- Executive Producer Camila De Biaggi
- Executive Producer Jeff McDougall
- Managing Director Justin Brukman
- Director Johnny Hardstaff
- Producer Annabel Ridley
- Post Producer Anne Lai
Arnold Worlwide has created this VFX-fuelled spot with the help of MPC New York, filmed in Miami, London and Morocco over four weeks and featuring 17 pro-athletes to launch New Balance's global Always in Beta campaign.
Shot by RESET's Johnny Hardstaff, the ad sees a storm of stars, including Miguel Cabrera, Robinson Cano, Jenny Simpson, Milos Raonic, Heather Watson and Aaron Ramsey demonstrating their respective disciplines to communicate the brand's commitment to pushing the limits.
MPC’s CG & 2D team created over 50 complex VFX shots over six weeks, reimagining a fully CG storm breaking over the Moroccan-shot mountainside and engulfing the protagonist in an intense plume. The motivational ad launches ahead of The Vitality British 10K which takes place in London on Sunday 11 July with New Balance as the official sportswear partner.
Connections
powered by
- Agency Arnold Worldwide
- Editing Company Cosmo Street Editorial
- Post Production MPC New York
- Production Reset
- Copywriter Greg Almeida
- Director Johnny Hardstaff
- Editor Paul Hardcastle
- Executive Creative Director Wade Devers
- Executive Producer Camila De Biaggi
- Executive Producer Dave Morrison
- Executive Producer Jeff McDougall
- Managing Director Justin Brukman
- Producer Annabel Ridley
Unlock this information and more with a Source membership.
