M&C Saatchi launches in Istanbul

M&C Saatchi has expanded and opened up a new branch in Istanbul after acquiring a minority stake in Turkish ad agency Inspi(red).

Inspi(red) team members including founder Alp Üstüngör (pictured) and creatives Tolga Üstüngör, Kanıt Erdogan and Ismail Erüstün will head the new agency.

M&C Saatchi Istanbul will continue working with the agency’s previous clients such as global names Vodafone and HP as well as local brands Kahve Diyarı eateries and Forum Ístanbul malls.

Multi-national clients believe Istanbul could become a start-up hub in coming years due to innovative technological advances.

M&C Saatchi is continuing to expand its global portfolio, after recently invested in Ben-Natan Golan, Tel Aviv, and Santa Clara, São Paulo.