McCoy’s: Go Bold
McCoy’s encourages everyone to go bold in this repositioning campaign for the brand, created by BMB via Outsider.
Credits
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Credits
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- Agency BMB/UK
- Production Company Outsider
- Editing Company Assembly Rooms London
- Sound Design Wave Studios
- Director of Photography Bjorn Bratberg
- Art Director Rachel Miles
- Copywriter Michael Tsim
- Agency Producer Catharine Griffiths
- Executive Creative Director Matt Waller
- Director Rebel
- Producer Omelihu Nwanguma
- Creative Director Matt Waller
- Creative Director Jay Pond-Jones
Credits
powered by
- Agency BMB/UK
- Production Company Outsider
- Editing Company Assembly Rooms London
- Sound Design Wave Studios
- Director of Photography Bjorn Bratberg
- Art Director Rachel Miles
- Copywriter Michael Tsim
- Agency Producer Catharine Griffiths
- Executive Creative Director Matt Waller
- Director Rebel
- Producer Omelihu Nwanguma
- Creative Director Matt Waller
- Creative Director Jay Pond-Jones
UK crisp brand McCoy's moves away from its previous 'Man Crisp' image with this new spot created by BMB.
Produced by Outsider and directed by Rebel, the spot sees a man Go Bold and fully commit to an inspired dance routine to Ella Henderson’s Ghost.
BMB, which handles the KP Snack brand's portfolio excluding McCoy's, developed the campaign while the food company conducts a pitch to find an agency to handle the advertising account.
The spot is a big change from the brand's previous commercials which many labelled sexist, shallow and offensive, when they were released. Below is an example from previous campaigns.
Connections
powered by
- Agency BMB
- Editing Company Assembly Rooms London
- Production Outsider
- Sound Design Wave Studios
- Creative Director Jay Pond-Jones
- Creative Director Matt Waller
- Director Rebel
- Executive Creative Director Matt Waller
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