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Heineken – Heineken: The Chase

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Channelling Bond's inner invincibility, this campaign proves that Bond is not alone when it comes to saving the day.

Assisted by a female sidekick – the first Heineken character to be a woman – the minute-and-a-half long spot helmed by Tom Kuntz is full of action, humour and of course, exotic locations.

While Bond is often mistaken for drinking martinis and not Heinekens as suggested by Wieden+Kennedy in the ad, Daniel Craig remains cool and collected throughout.

He seamlessly escapes the bad guys, succeeds in fighting them off and asks the girl to lunch… Not bad for a day’s work.

Look out for Spectre’s release on October 26th.

 

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