Sony: Follow Your Heart
Instructions are an optional extra in this amusing spot created by Santo via Landia LA.
Credits
powered by-
- Production Company Landia Buenos Aires
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Production Company Landia Buenos Aires
- Visual Effects Upstairs
- Executive Producer Claudia Antonuci
- Executive Producer Juan Pablo Taylor
- Director Luciano Podcaminsky
- Creative Director Pablo Minces

Credits
powered by- Production Company Landia Buenos Aires
- Visual Effects Upstairs
- Executive Producer Claudia Antonuci
- Executive Producer Juan Pablo Taylor
- Director Luciano Podcaminsky
- Creative Director Pablo Minces
There are two types of people in the world, those that follow instructions and those, like me, who don't. If you fall into the latter, this spot by Santo should amuse you.
Produced by Landia and directed by Luciano Podcaminsky the commercial celebrates those that think they know better, and fail. The work was created to highlight the ease of installing Sony's new sound bar, unlike a flat pack shelving unit.
Connections
powered by- Production Landia Buenos Aires
- Visual Effects Upstairs
- Creative Director Pablo Minces
- Director Luciano Podcaminsky
Unlock this information and more with a Source membership.