Michelin: Parade

Michelin – Michelin: Parade

Credits

Agency TBWA\\PARIS/France

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Credits

Agency TBWA\\PARIS/France
HTV Maxime Boiron
Art Director Philippe Taroux
Copywriter Benoit Leroux
Agency Producer Amer Zoghbi
Director Limbert Fabian
Producer Cathy Pericone
Producer Lampton Enochs

Creative Director Benoit Leroux
Creative Director Philippe Taroux
Post Producer Sandrine Demonte
Post Producer Wendell Riley

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Following on from its recent animated spot for Michelin's CrossClimate tyre, TBWA/Paris has once again reunited with the brand for this brilliant piece.

Produced by Moonbot Studios and directed by Limbert Fabian, the entertaining piece sees the individual qualities of the manufacturer’s Total Performance tyre personified by colourful characters - who unite to be guided by the Michelin Man. The characters are originally inspired from animals linked to their performance; the octopus for its grip, the rhinoceros for its robustness. They are also made up of elements related to the automotive world.

As well as the above film, the brand has also released '30, '20 and '15 and five individual '6 spots that introduce the characters individually.

A making of film can be seen below.