AT&T: Fletcher's Story
Don't text and drive, warns AT&T, as the consequences are not worth the risk.
Fletcher Cleaves was a young aspiring football player, who devoted all his time training to secure a scholarship place on the University Football team.
The day that he received his acceptance letter also happened to be the day that he was in a life-changing car accident... That left him paralysed.
Resuming the It Can Wait series, AT&T continues to shock viewers into listening about the dangers of texting and driving.
Earlier this summer another spot in the series was released, however Fletcher's story is much more powerful and emotional.
Helmed by Miles Jay of Smuggler, the six-minute long spot focuses on how Fletcher's life has changed before and after the accident - despite him not using his phone in the car.
Take the pledge and promise that you won't text and drive. And join the conversation by using #ItCanWait.
Connections
powered by
- Agency ESPN Creative Works
- Editing Company Work Editorial LA
- Grade Company 3 LA
- Production Smuggler
- Sound Design Barking Owl, Los Angeles
- Director Miles Jay
- Editor Ben Jordan
- Producer Erin Wile
Unlock this information and more with a Source membership.
