Dacia: Only What Matters
Dacia cut out nonsense in this humorous campaign created by Publicis London via Rubber Republic.
Credits
powered by
- Agency Publicis London/UK
- Production Company Rubber Republic
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Credits
powered by
- Agency Publicis London/UK
- Production Company Rubber Republic
- Post Production Rubber Republic
- Editing Company Rubber Republic
- Editor Matt Golding
- Art Director Alex Shapowal
- Copywriter Sam Butterfield
- Agency Producer Sharon Joyce
- Agency Producer Colin Hickson
- Director Matt Golding
- Producer Corwin Bainbridge
- Creative Director Dave Sullivan
Credits
powered by
- Agency Publicis London/UK
- Production Company Rubber Republic
- Post Production Rubber Republic
- Editing Company Rubber Republic
- Editor Matt Golding
- Art Director Alex Shapowal
- Copywriter Sam Butterfield
- Agency Producer Sharon Joyce
- Agency Producer Colin Hickson
- Director Matt Golding
- Producer Corwin Bainbridge
- Creative Director Dave Sullivan
With the Rugby World Cup 2015 currently taking place in England, there has been a lot of talk about the virtues of rugby over football. With that in mind, Publicis London created this spot.
The humorous campaign draws similarities between rugby and Dacia cars - cars that favour function over frivolity. Produced by Rubber Republic and directed by Matt Golding, the spot highlights how certain players in football are more interested in the lifestyle than the actual sport.
The campaign will be supported with print and social content using the #OnlyWhatMatters hashtag.
Connections
powered by
- Agency Publicis London
- Editing Company Rubber Republic
- Post Production Rubber Republic
- Production Rubber Republic
- Agency Producer Colin Hickson
- Agency Producer Sharon Joyce
- Art Director Alex Shapowal
- Creative Director Dave Sullivan
- Director Matt Golding
- Editor Matt Golding
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