Nike: Last
If you have a body you are an athlete; this ad from Lance Acord backs up Nike's long-time brand statement.
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Park Pictures
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Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Park Pictures
- Art Director Patty Orlando
- Copywriter Darcie Burrell
- Copywriter Heather Ryder
- Agency Producer Shelley Eisner
- Executive Creative Director Joe Staples
- Executive Creative Director Mark Fitzloff
- Executive Producer Mary Ann Marino
- Executive Producer Jackie Kelman Bisbee
- Interactive Director Dan Viens
- Director Lance Acord
- Global Creative Director Ryan O'Rourke
- Global Creative Director Alberto Ponte
- Global Executive Producer
- Interactive Producer
- Global Executive Producer Matt Hunnicutt
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Park Pictures
- Art Director Patty Orlando
- Copywriter Darcie Burrell
- Copywriter Heather Ryder
- Agency Producer Shelley Eisner
- Executive Creative Director Joe Staples
- Executive Creative Director Mark Fitzloff
- Executive Producer Mary Ann Marino
- Executive Producer Jackie Kelman Bisbee
- Interactive Director Dan Viens
- Director Lance Acord
- Global Creative Director Ryan O'Rourke
- Global Creative Director Alberto Ponte
- Global Executive Producer
- Interactive Producer
- Global Executive Producer Matt Hunnicutt
This latest campaign from Nike through Wieden+Kennedy Portland puts the focus on the back of the race by following the progress of the last-placed runner in a marathon.
Once again helmed by Lance Acord and produced by Park Pictures the spot launches in the wake of marathon training season and emphasises the fact that anyone can be a runner if they try. The point is further enforced with a voice-over that tells the story of the first person to ever run a marathon who died in the process. Aretha Franklin's Every Little Bit Hurts supports the ad.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Production Park Pictures
- Agency Producer Shelley Eisner
- Director Lance Acord
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Joe Staples
- Executive Producer Mary Ann Marino
- Executive Producer Jackie Kelman Bisbee
- Global Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Global Executive Producer Matt Hunnicutt
- Interactive Producer Evelyn Loomis
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