Bai: El Guapo; Twins; Marriage
This man's Spanish is terrible but somehow he's a Latin superstar. It makes as much sense as Bai antioxidants.
Credits
powered by
- Music Butter Music + Sound
- Art Director Zack Madrigal
- Copywriter Richard Langhorne
- Executive Creative Director Ian Reichenthal
- Executive Producer Amanda Revere
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Executive Producer Brad Powell
- Chief Creative Officer
- Chief Creative Officer Gerry Graf
- CEO Ben Weiss
- Director David Shane
- Creative Director Nick Kaplan
- Creative Director Amanda Clelland
- Composer Andrew Sherman
- Music Executive Producer
- Chief Strategy Officer
- Head of Integrated Production Josh Morse
- Head of Integrated Production
- Music Executive Producer Ian Jeffreys
Credits
powered by
- Music Butter Music + Sound
- Art Director Zack Madrigal
- Copywriter Richard Langhorne
- Executive Creative Director Ian Reichenthal
- Executive Producer Amanda Revere
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Executive Producer Brad Powell
- Chief Creative Officer
- Chief Creative Officer Gerry Graf
- CEO Ben Weiss
- Director David Shane
- Creative Director Nick Kaplan
- Creative Director Amanda Clelland
- Composer Andrew Sherman
- Music Executive Producer
- Chief Strategy Officer
- Head of Integrated Production Josh Morse
- Head of Integrated Production
- Music Executive Producer Ian Jeffreys
A new campaign through Barton F. Graf for antioxidant drink Bai sees some oddball humour play out that don't make much sense.
There's an unlikely 'Spanish' superstar who can't quite believe he's famous considering his looks and heritage, a woman who kisses a man through a TV screen and a father who named his kids Rock and Roll, simply for the fun of it.
Directed by O Positive's David Shane to put the point across that despite being packed full of superfood juices and antioxidant infusions, the low-calorie drink tastes amazing, which shouldn't make sense either. Watch El Guapo above and Marriage and Twins below.
Connections
powered by
- Agency Barton F. Graf 9000
- Music Butter Music + Sound
- Chief Creative Officer Gerry Graf
- Creative Director Nick Kaplan
- Creative Director Amanda Clelland
- Director David Shane
- Executive Creative Director Ian Reichenthal
- Executive Producer Brad Powell
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Executive Producer Amanda Revere
- Chief Strategy Officer Laura Janness
- Head of Integrated Production Josh Morse
- Music Executive Producer Ian Jeffreys
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