Natwest: The Flying Winger
CATCH! Rugby player Shane Williams throws a Natwest-rugby ball to Gary Connery, who jumps from a plane to get it.
Credits
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- Agency M&C Saatchi London
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Credits
powered by
- Agency M&C Saatchi London
- Post Production Extreme
- Art Director Yury Vorobev
- Copywriter Will Grave
- Director Alistair Clarke
Credits
powered by
- Agency M&C Saatchi London
- Post Production Extreme
- Art Director Yury Vorobev
- Copywriter Will Grave
- Director Alistair Clarke
While England has lost its chance of winning the Rugby World Cup, M&C Saatchi has not yet admitted defeat.
Welsh rugby legend Shane Williams lends his skills to play an epic sky-high rugby-inspired game in this spot for Natwest.
Helmed by Alistair Clarke, the spot sees Williams take to the skies in a microlight aircraft and throw a rugby ball to daredevil Gary Connery.
Except that for Connery to catch the ball, he must leap from the plane in a wing suit and freefall thousands of feet in the air.
The brief stated that the campaign should annoy the official sponsors of the World Cup by focusing the public's attention away from the rugby (and their adverts)... and it seems that the adrenaline fuelled team succeeded in pulling this off.
Connections
powered by
- Agency M&C Saatchi London
- Post Production Extreme
- Production Extreme
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