Ancho Reyes name RTO+P

Philadelphia-based advertising agency Red Tettemer O'Connell + Partners (RTO+P) has announced that it has been named global agency of record (AOR) for the Ancho Reyes Chile Liqueur brand. As part of the new deal RTO+P will focus on creating a category-first position for the brand, in addition to strategy, creative and social media responsibilities. The initial focus will be in the US with plans to amplify globally.