Tirendo: The Impossible Ride
Get ready to burn rubber with Sebastian Vettel in this speedy spot from Grey Berlin.
Credits
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- Production Company CZAR.DE
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Credits
powered by
- Production Company CZAR.DE
- Executive Creative Director Oliver Handlos
- Executive Creative Director
- Executive Creative Director Jan Lucas
- Managing Director Matthias Meusel
- Director Maximilian Erlenwein
Credits
powered by
- Production Company CZAR.DE
- Executive Creative Director Oliver Handlos
- Executive Creative Director
- Executive Creative Director Jan Lucas
- Managing Director Matthias Meusel
- Director Maximilian Erlenwein
Grey Berlin has launched its first international campaign for online tyre retailer Tirendo with a spot featuring Formula 1's Sebastian Vettel.
Playing tricks on the eye, the car in the film was shot going backwards and played in reverse appears as if Vettel is burning rubber in normal motion. The campaign is hung on the line “Wrong direction? Right tyres” and the four-time Formula 1 world champion pulls off the stunt perfectly in an ad shot by CZAR's Maximilian Erlenwein.
“For the new Tirendo spot we wanted to show Sebastian Vettel as a highly-skilled driver, as usual, but staged in a completely new and extraordinary way,” says Matthias Meusel, managing director at Grey Berlin.
Connections
powered by
- Agency Grey Berlin
- Production CZAR Germany
- Director Maximilian Erlenwein
- Executive Creative Director Oliver Handlos
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