Sainsbury's: Mog’s Christmas Calamity

Sainsbury's – Sainsbury's: Mog?s Christmas Calamity

Credits

Production Company Outsider

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Credits

Production Company Outsider
Sound Design Factory
Post Production Framestore
Editor Bill Smedley
Art Director Adrian Rossi
Copywriter Alex Grieve
Agency Producer Nikki Holbrow
Agency Producer Rebecca Scharf

Executive Creative Director Alex Grieve
Executive Creative Director Adrian Rossi
Director James Rouse
Producer Benji Howell
Creative Director Michael Durban
Creative Director Tony Strong
Music

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Next out of the Christmas blocks is Sainsbury's follow-up to 2014's epic, somewhat controversial, First World War commercial. This year's film continues the Christmas is for Sharing stapline, but in 2015 we're treated to a fantastic, heart-warming story about Mog, the childrens' book character created by Judith Kerr.

Created by AMV BBDO London, who have already given us the brilliant Jeff Goldblum-fronted Christmas campaign for Currys/PC World, and directed by Outsider's James Rouse, with VFX by Framestore London, the three-and-a-half minute spot is a beautifully crafted tale of the calamity-prone feline who creates havoc in the Thomas household in the early hours of Christmas morning.

Below you can also see the making of Mog's Christmas Calamity.