W+K Says: Give a Fuck for Charity

Do you give a fuck about what’s currently going on around the world? Well, prove it.

While that little four-lettered F-word may offend some, Wieden+Kennedy Amsterdam has devised charitable platform Give A Fuck to transform the word’s meaning and get people to sit up, listen and care about what’s going on in the wider world.

More than 60 talented international artists donated over 100 bespoke artworks to the online platform.

Posters, doorbells, sketches, sculptures and photos are featured on the site (and in the above GIF), all of which were inspired by the word ‘fuck.’

All profits raised will go towards Spanish NGO Proactiva Open Arms, which focuses on saving lives at sea and has currently relocated to Greece to respond to the refugee crisis.

As you can imagine, some of the artworks are quite cheeky and crude – but if you don’t know what the fuck to get family and friends at Christmas, why not browse the shop for ideas?

Internationally recognised artists including London-based photographer Sophie Ebrard, Spanish illustrator Jorge Lawerta and New York documentarian/street photographer Cheryl Dunn participated in the project.

“As creative people, it’s easy to feel powerless in the face of human tragedy,” says W+K MD Blake Harrop. “We wanted to find a way to enable people in the creative community to have a positive impact on social causes.”

So browse the shop and be proud that you do actually give a fuck.