IWEA: The Power To Power Ourselves
Alex Telfer reappropriates JFK's famous words in this powerful campaign for IWEA created by Rothco.
Credits
powered by
- Agency Rothco
- Post Production Windmill Lane
- Editor Lee HickeY
- Director of Photography Alex Telfer
- Art Director Jonathon Cullen
- Copywriter Connor O'Hare
- Agency Producer Jessica Derby
- Agency Producer Al Byrnes
- Director Alex Telfer
- Producer Paddy Daly
- Post Producer Ian Jacobs
- Post Producer Jennifer Connolly
- Music
Credits
powered by
- Agency Rothco
- Post Production Windmill Lane
- Editor Lee HickeY
- Director of Photography Alex Telfer
- Art Director Jonathon Cullen
- Copywriter Connor O'Hare
- Agency Producer Jessica Derby
- Agency Producer Al Byrnes
- Director Alex Telfer
- Producer Paddy Daly
- Post Producer Ian Jacobs
- Post Producer Jennifer Connolly
- Music
Dublin-based advertising agency Rothco has created this powerful campaign for the Irish Wind Energy Association (IWEA) harnessing the words of JFK for a modern audience.
The work was created to highlight to the people of Ireland that they have the power to power themselves. Currently the nation stands as one of the most energy dependent countries in Europe, producing only 15 per cent of its energy domestically with the rest imported.
Directed by Alex Telfer, the spot uses the words of former US president John F. Kennedy, spoken to the people of Ireland during his visit in 1963, to motivate the nation to make use of wind power.
Connections
powered by
- Agency Rothco
- Post Production Windmill Lane
- Agency Producer Al Byrnes
- Director Alex Telfer
- Director of Photography Alex Telfer
- Post Producer Jennifer Connolly
- Music Emmett Cooke
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