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New York-based marketing and technology agency DigitasLBi has announced the appointment of Elizabeth Murphy as SVP, media. In her new role Murphy, who will be based in New York and report to Adam Shlachter, chief investment officer, will be charged with leading all media initiatives, driving cross-channel solutions across multiple clients as well as supporting new business initiatives for the agency. An industry veteran with over 15 years of strategic media and account leadership experience, Murphy joins from Mindshare, where she served as executive director.
