New Year, New You and New Presents from HSBC
HSBC Dubai and JWT reward the fitness fanatics who persevered in spite of their New Year’s Day hangover.
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If 2016 is the year that you have resolved to be a better version of yourself, then take inspiration from HSBC Dubai.
This New Year, while many of us were still nursing our hangovers (or still partying into the early hours), various others stuck to their guns and kept up with their exercise routines despite the turning of 2016.
To celebrate and commemorate their efforts, HSBC partnered with JWT Dubai to reward the earliest risers.
Billboards were installed across the city featuring various free gifts for those who were up and exercising on the first morning of the New Year.
A new bicycle, headphones and a surfboard were just some of the presents donated to Dubai's early morning sporting residents – as a way to encourage them to remain motivated and pragmatic in their approach to exercising. Now if that's not motivation, then I don't know what is...
To find out more about the initiative, visit HSBC UAE’s Facebook page or follow the conversation by using the #StartsToday hashtag.
