Weight Watchers: Lose Weight Your Way
With the first week of the year comes another body-conscious spot, this time from Down Under and agency BMF.
Credits
powered by
- Agency BMF Sydney/Australia
- Production Company Exit Films Sydney
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Credits
powered by
- Agency BMF Sydney/Australia
- Production Company Exit Films Sydney
- Post Production The Editors
- Director of Photography Ari Wegner
- Art Director Nicole Hetherington
- Art Director David Ladd
- Copywriter Simon Fowler
- Agency Producer Emma Friend
- Executive Creative Director Cam Blackley
- Director Paola Morabito
- Producer Melissa Weinman
Credits
powered by
- Agency BMF Sydney/Australia
- Production Company Exit Films Sydney
- Post Production The Editors
- Director of Photography Ari Wegner
- Art Director Nicole Hetherington
- Art Director David Ladd
- Copywriter Simon Fowler
- Agency Producer Emma Friend
- Executive Creative Director Cam Blackley
- Director Paola Morabito
- Producer Melissa Weinman
A new ad for Weight Watchers encourages dieters to do the unthinkable and go big - by living life to the full and embracing the outdoors this January.
Created through Australian creative agency BMF, the campaign follows numerous stories of inspiration as people take to adventurous ways of getting in shape for 2016 and upbeat scenes are shot through Exit Films by director Paola Morabito.
The campaign’s insight is based on the fact that getting healthy and losing weight doesn’t just give you a smaller, healthier body, but also the confidence, energy and physical ability to grab at life’s moments and 'Live Bigger'.
Connections
powered by
- Agency BMF Sydney
- Post Production The Editors
- Production Exit Films Sydney
- Agency Producer Emma Friend
- Director Paola Morabito
- Executive Creative Director Cam Blackley
- Producer Melissa Weinman
Unlock this information and more with a Source membership.
