Heineken: Moderate Drinkers Wanted
Women take centre stage in Heineken's girl power-inspired ad. The key to a woman's heart? Controlled drinking.
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Credits
powered by
- Agency Publicis Rome/Italy
- Production Company MJZ
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Credits
powered by
- Agency Publicis Rome/Italy
- Production Company MJZ
- Art Director Simone Di Laus
- Copywriter Michele Picci
- Director Nicolai Fuglsig
Credits powered by
Credits
powered by
- Agency Publicis Rome/Italy
- Production Company MJZ
- Art Director Simone Di Laus
- Copywriter Michele Picci
- Director Nicolai Fuglsig
Knowing your limits has never been sexier... if Heineken's latest ad from Publicis indicates what's to come in 2016.
The spot helmed by Nicolai Fuglsig, challenges the brand's previous marketing tactics by adopting a new female-focussed perspective.
Filmed to Bonnie Tyler's iconic I Need a Hero track, a series of women share their horrific dating experiences and reveal what they're actually looking for in a man.
Although they seemed shocked when it comes their way.
Connections
powered by
- Agency Publicis Rome
- Production MJZ
- Director Nicolai Fuglsig
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