NBA: Hands
The game goes beyond the arena in this spot from Matt Aselton, as a young fan brushes with his idol.
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- Production Company Arts & Sciences
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Credits
powered by
- Production Company Arts & Sciences
- Editing Company Arcade Edit LA
- Editor Geoff Hounsell
- Director of Photography Benn Martenson
- Art Director Manuel Urbanke
- Copywriter Max Hoch
- Agency Producer Kristen Cooler
- Agency Producer Miriam Franklin
- Executive Creative Director Betsy Decker
- Executive Producer Mal Ward
- Executive Producer Marc Marrie
- Chief Creative Officer John Norman
- CEO Steve Stoute
- Director Matt Aselton
- Producer Zoe Odlum
- Post Producer Fanny Cruz
- [group] Creative Director Armando Samuels
- [group] Creative Director Matthew McFerrin
Show full credits
Credits powered by
Credits
powered by
- Production Company Arts & Sciences
- Editing Company Arcade Edit LA
- Editor Geoff Hounsell
- Director of Photography Benn Martenson
- Art Director Manuel Urbanke
- Copywriter Max Hoch
- Agency Producer Kristen Cooler
- Agency Producer Miriam Franklin
- Executive Creative Director Betsy Decker
- Executive Producer Mal Ward
- Executive Producer Marc Marrie
- Chief Creative Officer John Norman
- CEO Steve Stoute
- Director Matt Aselton
- Producer Zoe Odlum
- Post Producer Fanny Cruz
- [group] Creative Director Armando Samuels
- [group] Creative Director Matthew McFerrin
Set to (You've Got) The Magic Touch by The Platters, this funny ad follows a boy’s day-to-day efforts to do chores, floss his teeth, climb monkey bars and even play the tuba with one hand following a brush with his basketball idol.
Created by Translation and helmed by Matt Aselton through Arts & Sciences, Hands premiered last night on US TV and the spot highlights the launch of NBA Saturday Primetime on ABC, beginning this Saturday 23 January, by promoting the magic of the game.
Connections
powered by
- Agency Translation
- Editing Company Arcade Edit LA
- Production Arts & Sciences
- Chief Creative Officer John Norman
- Director Matt Aselton
- Editor Geoff Hounsell
- Executive Creative Director Betsy Decker
- Executive Producer Mal Ward
- Executive Producer Marc Marrie
- Group Creative Director Armando Samuels
- Post Producer Fanny Cruz
- Producer Zoe Odlum
Unlock this information and more with a Source membership.
