Tiger Beer: Wok
The Sweet Shop's SEGA helm this new spot for Tiger Beer that celebrates the wok.
Credits
powered by
-
- Production Company Sweetshop Sydney
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Production Company Sweetshop Sydney
- Sound Design Song Zu Singapore
- Editing Company Heckler
- Editor Andrew Holmes
- Director of Photography Pedro Del Ray
- Art Director Tommy Cehak
- Art Director James Page
- Art Director Jimmy Bong
- Art Director Darren Lovejoy
- Copywriter Gavin Chimes
- Executive Producer Daniel Ho
- Executive Producer Edward Pontifex
- Executive Producer Wilf Sweetland
- Director SEGA
- Creative Director Andy Fergusson
- Creative Chairman David Nobay
Credits
powered by
- Production Company Sweetshop Sydney
- Sound Design Song Zu Singapore
- Editing Company Heckler
- Editor Andrew Holmes
- Director of Photography Pedro Del Ray
- Art Director Tommy Cehak
- Art Director James Page
- Art Director Jimmy Bong
- Art Director Darren Lovejoy
- Copywriter Gavin Chimes
- Executive Producer Daniel Ho
- Executive Producer Edward Pontifex
- Executive Producer Wilf Sweetland
- Director SEGA
- Creative Director Andy Fergusson
- Creative Chairman David Nobay
What's at the centre of pretty much all Aisan cuisine? The wok. So, The Sweet Shop director, SEGA, and the now-closed Droga5 Sydney have made the humble cooking utensil the star of a new TV spot for Tiger Beer.
Featuring striking visuals, including an animated dragon, a rythmic voiceover and a cool soundtrack, the spot is a fiery film that honours the universal and central symbol of Asian cuisine.
David Nobay, former creative chairman at Droga5 Sydney, now creative chairman of Marcel Sydney, says, "This project was all about elevating the everyday life of Asia's street woks to somewhere a bit magical. SEGA's cunning Spanish eye delivered just that."
Connections
powered by
- Editing Company Heckler
- Production Sweetshop Sydney
- Sound Design Song Zu Singapore
- Art Director Jimmy Bong
- Creative Chairman David Nobay
- Creative Director Andy Fergusson
- Director SEGA
- Editor Andrew Holmes
- Executive Producer Edward Pontifex
- Executive Producer Daniel Ho
- Executive Producer Wilf Sweetland
Unlock this information and more with a Source membership.
