Decathlon: 40 Years of Sport
Decathlon celebrates 40 years not only as a retailer but also as an innovator in this spot by BETC Shopper.
Credits
powered by
- Sound Design The
- Art Director Landry Starck
- Copywriter Pascal Andre
- Executive Creative Director Stephane Xiberras
- Director Olivier Guerbois
- Director Boris Vassallo
- Producer Elodie Andurand
- Creative Director Arnaud Assouline
- Creative Director Benjamin Le Breton
Credits
powered by
- Sound Design The
- Art Director Landry Starck
- Copywriter Pascal Andre
- Executive Creative Director Stephane Xiberras
- Director Olivier Guerbois
- Director Boris Vassallo
- Producer Elodie Andurand
- Creative Director Arnaud Assouline
- Creative Director Benjamin Le Breton
French-born and now global sporting retailer Decathlon celebrates its 40th birthday with a new spot from BETC Shopper.
Produced by Rita Films, the commercial not only celebrates the brands' 40 years of trading but also focuses on 40 years as a leading innovator of sporting equipment and classic products, such as the portable basketball hoop, the snorkelling mask Easybreath and a Quechua 2 seconds tent that assembles in - you guessed it - two seconds.
Helmed by Boris Vassallo and Olivier Guerbois, the ad takes us back to a time before these products existed, when jumpers acted as goal posts and little brothers held the basketball net.
Connections
powered by
- Agency BETC Shopper
- Production RITA Films
- Sound Design THE
- Creative Director Benjamin Le Breton
- Creative Director Arnaud Assouline
- Director Boris Vassallo
- Executive Creative Director Stéphane Xiberras
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