Nike: Ousadia Alegria

A new campaign for Nike has launched that sees street artist Bruno Big design and deliver Brazil and Barcelona star Neymar's new signature boot in the Spanish city.

Produced by Archer's Mark and directed by new signing Norton, the piece sees the artist replicate his awesome pattern on a wall of 1,000 shoe boxes before travelling to Barca's training ground to give Neymar the first pair of the Hypervenom boots.

The complex production merged a variety of techniques and saw the director demonstrating his varied skill set before taking on editing duties to complete the job. The remaining boots were made available to fans via an app where they could purchase the limited edition product.

The job was a dream UK debut for the director and you can read more about the production and his filmmaking background in shots issue 162, out in mid-February.