Pokémon: #Pokemon20
Pokémon kick off their 20th anniversary celebrations with this Super Bowl offering by Omelet.
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Cult video game Pokémon celebrates its 20th anniversary with a Super Bowl spot, the first for the hugely successful franchise.
Created by Los Angeles-based agency Omelet, the spot is reminiscent of the type of work you'd expect to see from the likes of Nike and adidas, but it also features famous faces from the brand, like Pikachu.
Set in Rio de Janeiro, the location of this year's Olympic Games, the spot sees various kids pushing themselves to reach their goals and culimanates with trainers doing battle in a Pokémon arena.
The main spot (above) will kick off a year long celebration for the brand under the hashtag #Pokemon20.
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- Agency Omelet, Los Angeles
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