Bankia: Payback Time

If you ever been in the dog house with a friend, partner or loved one, you'll know there's only one way out... Sacrifice yourself and do something that they love.

And the only way to do that, is by putting your hand in your pocket and forking out. Which is where Spanish bank Bankia steps in.

Helmed by Axel Laubscher and created by El Ruso de Rocky, the minute-long spot presents a series of situations in which individuals (mainly men) grin and bear it as they make up for their bad behaviour.