Jordan Melo 12: Built For More

Los York managing partner, Dexton Deboree, and Jordan Brand director of advertising, Desmond Marzette, team up for this latest campaign to promote Carmelo Anthony's new signature shoe.

Set on the basketball court and taking inspiration from raw cutaway shots of Baltimore, where the New York Knicks star grew up, the film sees the player appear in his Jordan Melo 12 - the 12th style created for him by the esteemed sports brand.

Led by Deboree, the Los York production team shot from a helicopter (to capture the overhead city shots), as well as a drone (in the gym), a jib arm, a latter, five unique camera mounts and a Steady-Cam to capture the footage. Seven different cameras were involved in all with as many as four at a time on court.