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Everyone knows that you can't take a teddy from a toddler... Yet, sometimes they can lose items without even realising it.

Thankfully, East Midlands Trains provides a warm and friendly service - where they will strive to return lost property back to its rightful owners (along with a witty postcard).

Helmed by directors Daniel Frost and Paul Layzell, the campaign from M&C Saatchi and Blinkink marks the first in a series of projects to promote the train's service.

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