Double addition at Saatchi LA

Global advertising agency Saatchi & Saatchi has announced the appointment of Mike Cooperman and Romina Bongiovanni to its Los Angeles office. Cooperman joins as director of public relations, where he will oversee the development of public and media relation programs for the agency as well as lead client products and initiatives. Bongiovanni assumes the role of director of earned media and will be responsible for improving the client’s value by extending existing content to non-paid consumer media channels. They will both report to executive director of communications, John Lisko.