Turkish Airlines: Fly To Gotham; Fly To Metropolis
Bruce Wayne and Lex Luthor are unlikely spokespeople in this clever movie tie-in for Turkish Airlines.
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Credits
powered by
- Agency Crispin Porter + Bogusky
Credits
powered by
- Agency Crispin Porter + Bogusky
Turkish Airlines are celebrating the Super Bowl with these two spots offering some surprising new destinations and spokesmen for would-be tourists.
The movie tie-in sees the airline offer flights to fictional cities Gotham - home of Batman - and Metropolis - Superman's home city. Both locations are set to appear in the upcoming cross over movie Batman v Superman: Dawn of Justice.
Featuring Ben Affleck, who plays Bruce Wayne/Batman and Jesse Eisenberg as Lex Luthor, the two spots are being supported by a dedicated page on the airline's website offering travellers advice on what to do and see when visiting the fictitious cities.
The wider campaign will also be a 120-page Time Out guide to Metropolis and Gotham, complete with detailed maps and restaurant reviews.
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