Jeep: Portraits; 4X4Ever
Jeep celebrated 75 years at the Super Bowl with two inspiring spots to highlight the company's cultural influence.
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Credits
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To celebrate 75 years of Jeep, the brand launched two spots on Game Day through different US agencies.
Portraits, created by iris New York, presents close-ups of famous faces including Marilyn Monroe and Jeff Goldblum as well as military personnel and normal people to hint at the vehicle's connection to the military over the years as well as stars who have been seen to travel in the model in the public eye over the years.
The second, 4X4Ever, through DDB Chicago, turns the foucs to scenic shots incorporating nature to connect the company with the great outdoors.
Connections
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- Agency DDB Chicago (4X4Ever)
- Agency iris New York (Portraits)
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