TurboTax: Never A Sellout

TurboTax – TurboTax: Never A Sellout

Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Biscuit Filmworks

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Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Biscuit Filmworks
Post Production Company 3 LA
Visual Effects Method Studios
Editing Company Arcade Edit LA
Editor Geoff Hounsell
Director of Photography Jo Willems
Art Director Devin Gillespie

Copywriter Max Stinson
Agency Producer Jennifer Fiske
Executive Producer Holly Vega
Producer Karen O'Brien
Creative Director Max Stinson
Creative Director Erik Fahrenkopf
Post Producer Cristina Matracia
Post Producer Damian Stevens

Colourist Siggy Ferstl
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The Super Bowl, a time for the players on the pitch to shine, but it's also a time for celebrities the world over to show off their skills... those that are lucky enough to appear in the ads, that is.

Created by Wieden+Kennedy Portland, this funny two-part spot campaign previously saw American writer, lyricist and actor, James Lipton, confronted with the fact that TurboTax has chosen someone else to star in this year's Game Day spot (below).

Launched before Sunday's event, the initial ad sets the scene and situation for the second, which reveals the man who kept Lipton out of the in-game slots - British actor Sir Anthony Hopkins.

The latest commercial is shot by Steve Rogers through Biscuit Filmworks and you can sse additional footage with Hopkins here.