Bai: Horse Whisperer
Even rap fans can become horse whisperers as this Big Game spot for Bai via Barton F. Graf proves.
Credits
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- Production Company Arts & Sciences
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Credits
powered by
- Production Company Arts & Sciences
- Visual Effects Method Studios
- Editor Dave Anderson
- Art Director Zack Madrigal
- Copywriter Richard Langhorne
- Executive Creative Director Ian Reichenthal
- Executive Producer Angela Lupo
- Executive Producer Mal Ward
- Executive Producer Marc Marrie
- Executive Producer Sila Soyer
- Chief Creative Officer Gerry Graf
- Chief Strategy Officer
- Head of Production Josh Morse
- Director Matt Aselton
- Producer Zoe Odlum
- Producer Brad Wood
- Producer Fanny Cruz
- Creative Director Nick Kaplan
- Creative Director Amanda Clelland
Credits
powered by
- Production Company Arts & Sciences
- Visual Effects Method Studios
- Editor Dave Anderson
- Art Director Zack Madrigal
- Copywriter Richard Langhorne
- Executive Creative Director Ian Reichenthal
- Executive Producer Angela Lupo
- Executive Producer Mal Ward
- Executive Producer Marc Marrie
- Executive Producer Sila Soyer
- Chief Creative Officer Gerry Graf
- Chief Strategy Officer
- Head of Production Josh Morse
- Director Matt Aselton
- Producer Zoe Odlum
- Producer Brad Wood
- Producer Fanny Cruz
- Creative Director Nick Kaplan
- Creative Director Amanda Clelland
US soft drinks brand, Bai, continues its None of This Makes Sense campaign with this humorous Super Bowl spot created by Barton F. Graf.
Continuing the surreal and funny themes of the previous ads that saw a woman marry a TV character, an unlikely 'Spanish superstar' grace the screen and a father name his twins rock and roll for the hell of it, the latest ad introduces a wannabe rapper engage in a spot of horse whispering.
The spot, which is produced by Arts & Sciences and helmed by Matt Aselton, aims to promote the brand's health benefits along with its nice taste, which shouldn't really make sense.
Connections
powered by
- Agency Barton F. Graf 9000
- Production Arts & Sciences
- Visual Effects Method Studios
- Chief Creative Officer Gerry Graf
- Chief Strategy Officer Laura Janness
- Creative Director Nick Kaplan
- Creative Director Amanda Clelland
- Director Matt Aselton
- Editor Dave Anderson
- Executive Creative Director Ian Reichenthal
- Executive Producer Angela Lupo
- Executive Producer Mal Ward
- Executive Producer Sila Soyer
- Executive Producer Marc Marrie
- Head of Production Josh Morse
- Producer Brad Wood
- Producer Fanny Cruz
- Producer Zoe Odlum
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