Applebaum gets Fancy

Los Angeles-based production company, FANCY Content, has announced the signing of director Chris Applebaum. During his career Applebaum has directed spots for brands including Clairol, Smirnoff, Hugo Boss, Candies, Carl’s Jr, Head and Shoulders and John Frieda as well as promos for well-known artists such as Rhianna, Miley Cyrus, Usher, Fountains of Wayne, Mariah Carey and American Hi-Fi. At FANCY, he joins a directorial roster that includes Ed McCulloch, John Mastromonico, Chris Shimojima, Rob Sanders, Rad-Ish, Paul Laufer and Sebastian Weiland.