Truth: #CATmageddon

Following on from last years's meme-filled PSA It's A Trap, 72andSunny are back with another clever anti-smoking PSA.

Created to promote anti-smoking organistation Truth, the spot sees some of the internet's favourite cat memes dissapear - highlighting the disconcerting truth that if an owner smokes, cats are twice as likely to get cancer.

And of course, no cats means no cat memes.