AMV BBDO Triumphs at the 2016 British Arrows
All the winners from last night's British Arrows ceremony.
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Last night (March 23) the UK advertising industry gathered at Battersea Evolution for the 2016 British Arrows to find out what this year’s jury, headed by BBH deputy ECD, Rosie Arnold, had deemed the best work in television, online and cinema over the last 12 months.
And, on the 40th anniversary of the event, the 1,200-strong audience witnessed 17 gold and 33 silver Arrows handed out, with another 37 bronze awards name-checked.
Comedian David Mitchell was the night's host and did a stirling job of actually keeping the gathered throng quiet for 15 minutes while he humorously dissected the advertising industry in his own inimitable way, before the awards-giving began.
Currys PC World Spare the Act, Nespresso, from AMV BBDO
The big winner on the night was undoubtedly AMV BBDO which picked up an unprecedented 36 arrows in total and who were, unsurprisingly, and for the second year in a row, named Advertising Agency of the Year, the trophy for which was presented to them by Stanley Tucci [pictured top], which was arranged by Talent Republic, who sponsored the award.
AMV's work for Curry PC World, Spare the Act, starring Jeff Goldblum, dominated the night with six golds, eight silvers and six bronze Arrows and also picked up Commercial of the Year for the Laptop spot.
adam&eveDDB also struck gold (and silver and bronze) with 17 Arrows with work for, among others, H&M, Harvey Nichols and John Lewis.
adam&eveDDB's work for Harvey Nichols, Shoplifters
Other winners on the night include BBH London for their work on The Guardian and Wieden+Kennedy London for work on Finish, Honda and Lurpak.
Production Company of the Year; Outsider London
With multiple arrows for multiple campaigns, the Production Company of the Year award, sponsored by Panalux, was picked up by Outsider [above] whilst global alcoholic drinks brand Guinness was presented with the Advertiser of Excellence Award, sponsored by the Walker Art Centre.
Commerical of the Year; AMV BBDO's Laptop, for Currys PC World
“After years of speculation about the demise of film, the signs are that it is not only alive and well but positively booming," said Rosie Arnold. "The long-length Christmas extravaganzas have raised the bar for the whole year. We found ourselves laughing out loud again and again. The brilliant talent and brains who have thought up, bought or crafted the work that won tonight are the reason I still love this business.”
Full List of British Arrows 2016 Winners
Special Awards
ADVERTISING AGENCY OF THE YEAR: AMV BBDO London
PRODUCTION COMPANY OF THE YEAR: Outsider London
BEST NEW CREATIVE TEAM
Pot Noodle The Ring
Created by: George Allen and Lizzie Moore
Agency: Lucky Generals
Production: Blink
Director: Nick Ball
ADVERTISER OF EXCELLENCE: Guinness
COMMERCIAL OF THE YEAR: Currys PC World Spare the Act; Laptop
GOLD Winners
TV & ONLINE
ALCOHOLIC DRINKS
Guinness Rugby Never Alone documentary
Agency: AMV BBDO
Production: Tubby Brother c/o Stink
Directors: Ben & Dan Tubby
COMPUTER HARDWARE AND OFFICE EQUIPMENT
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
DIRECT RESPONSE
Harvey Nichols Loyalty App; Shoplifters
Agency: adam&eveDDB
Production: Blink
Director: Layzell Bros
FASHION
H&M Becoming Beckham
Agency: adam&eveDDB
Production: Sonny London
Director: Fredrik Bond
HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Finish Dishes
Agency: Wieden+Kennedy
Production: Riff Raff Films
Director: Megaforce
INTERNATONAL
Loteria de Navidad Night Shift
Agency: Leo Burnett Madrid
Production: Passion Pictures and Blur Films
Director: Againstallodds
RETAILER
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Currys PC World Spare The Act; TV
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Harvey Nichols Loyalty App; Shoplifters
Agency: adam&eveDDB
Production: Blink
Director: Layzell Bros
BEST 30 SECOND TV COMMERCIAL
The Guardian Fun Run
Agency: BBH
Production: Outsider
Director: James Rouse
BEST 30 SECOND TV COMMERCIAL (THE JOHN WEBSTER AWARD)
The Guardian Fun Run
Agency: BBH
Production: Outsider
Director: James Rouse
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
BEST OVER 90 SECOND WEB-BASED FILM
Guinness Rugby Never Alone documentary
Agency: AMV BBDO
Production: Tubby Brother c/o Stink
Directors: Ben & Dan Tubby
H&M Becoming Beckham
Agency: adam&eveDDB
Production: Sonny London
Director: Fredrik Bond
SERIES
SPONSORSHIP BUMPERS
Specsavers Noir-Kings; Kiss; Hotel; Can't See A Thing; Cardiff
Agency: Specsavers Creative
Production: Unit Media
Directors: Richard James and Naomi Bishop.
UK TV SERIES
Currys PC World Spare The Act; Laptop; Nespresso; Cooker; TV
Agency: AMV BBDO
Production: O Positive
Director: David Shane
SILVER Winners
TV & ONLINE
CHARITY
Cancer Research UK Cancer Is Happening Right Now
Agency: Anomaly
Production: The Garden Productions
Director: Henry Singer
The Prince's Trust Learn The Hard Way
Agency: CHI&Partners
Production: Academy Films
Director: Seb Edwards
FINANCIAL
HSBC Lift
Agency: Grey London
Production: Independent Films
Director: Gary Freedman
John Lewis Premier Home Insurance Tiny Dancer
Agency: adam&eveDDB
Production: Blink
Director: Dougal Wilson
HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES
Currys PC World Spare The Act; TV
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Smart Energy GB, Smart Meters Darts
Agency: AMV BBDO
Production: Fat Lemon
Director: Chris Faith
HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Tena Men Control
Agency: AMV BBDO
Production: Biscuit Filmworks
Director: Jeff Low
NEW ADVERTISER TO TV
Smart Energy GB, Smart Meters Darts
Agency: AMV BBDO
Production: Fat Lemon
Director: Chris Faith
NEWSPAPERS, MAGAZINES AND MUSIC
The Guardian Dinner Party
Agency: BBH
Production: Outsider
Director: James Rouse
The Guardian Fun Run
Agency: BBH
Production: Outsider
Director: James Rouse
RETAILER
John Lewis The Man on the Moon
Agency: adam&eveDDB
Production: Somesuch
Director: Kim Gehrig
Sainsbury's Mog's Christmas Calamity
Agency: AMV BBDO
Production: Outsider
Director: James Rouse
BRANDED CONTENT
H&M Becoming Beckham
Agency: adam&eveDDB
Production: Sonny London
Director: Fredrik Bond
BEST 30 SECOND TV COMMERCIAL
The Guardian Dinner Party
Agency: BBH
Production: Outsider
Director: James Rouse
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Finish Dishes
Agency: Wieden+Kennedy
Production: Riff Raff Films
Director: Megaforce
Tena Men Control
Agency: AMV BBDO
Production: Biscuit Filmworks
Director: Jeff Low
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Currys PC World Spare The Act; TV
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Hertz Rental Vans Cleaned Out
Agency: adam&eveDDB
Production: Smuggler
Director: Guy Shelmerdine
John Lewis Premier Home Insurance Tiny Dancer
Agency: adam&eveDDB
Production: Blink
Director: Dougal Wilson
BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
Currys PC World Spare The Act; Cooker
Agency: AMV BBDO
Production: O Positive
Director: David Shane
John Lewis The Man on the Moon
Agency: adam&eveDDB
Production: Somesuch
Director: Kim Gehrig
Sainsbury's Mog's Christmas Calamity
Agency: AMV BBDO
Production: Outsider
Director: James Rouse
BEST OVER 90 SECOND WEB-BASED FILM
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Guinness Rugby The Right Path documentary
Agency: AMV BBDO
Production: Tubby Brother c/o Stink
Directors: Ben & Dan Tubby
Harvey Nichols Loyalty App; Shoplifters
Agency: adam&eveDDB
Production: Blink
Director: Layzell Bros
Sainsbury's Mog's Christmas Calamity
Agency: AMV BBDO
Production: Outsider
Director: James Rouse
CINEMA
BEST 60-90 SECOND CINEMA COMMERCIAL
Currys PC World Spare The Act; TV
Agency: AMV BBDO
Production: O Positive
Director: David Shane
John Lewis Premier Home Insurance Tiny Dancer
Agency: adam&eveDDB
Production: Blink
Director: Dougal Wilson
BEST OVER 90 SECOND CINEMA COMMERCIAL
Currys PC World Spare The Act; Laptop
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Sainsbury's Mog's Christmas Calamity
Agency: AMV BBDO
Production: Outsider
Director: James Rouse
UK CINEMA SERIES
Currys PC World Laptop; TV; Nespresso; Cooker
Agency: AMV BBDO
Production: O Positive
Director: David Shane
WEB-BASED SERIES
Tena Men Control; Tips; Clench
Agency: AMV BBDO
Production: Biscuit Filmworks
Director: Jeff Low
BRONZE Winners
TV & ONLINE
ALCOHOLIC DRINKS
Budweiser Tommo’s Dream Goal
Agency: Anomaly
Production: Rattling Stick
Dierctor: Daniel Kleinman
Guinness Rugby The Right Path documentary
Agency: AMV BBDO
Production: Tubby Brother c/o Stink
Directors: Ben & Dan Tubby
FASHION
Mulberry The Miracle of Mulberry
Agency: adam&eveDDB
Production: Outsider
Director: James Rouse
HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES
Currys PC World Spare The Act; Nespresso
Agency: AMV BBDO
Production: O Positive
Director: David Shane
MEDICINES AND DRUGS
Tena Men Control
Agency: AMV BBDO
Production: Biscuit Filmworks
Director: Jeff Low
NEW ADVERTISER TO TV
Rekorderlig Strawberry & Lime Cider Silver Skaters
Agency: Saatchi & Saatchi
Production: Biscuit Filmworks
Director: Andreas Nilsson
NEWSPAPERS, MAGAZINES AND MUSIC
ELLE UK #MOREWOMEN
Agendy: Anomaly
Production: RSA Films
Directors: Alyssa Boni and Alex Holder.
PROMOTIONS
Harvey Nichols Loyalty App; Shoplifters
Agency: adam&eveDDB
Production: Blink
Director: Layzell Bros
PUBLIC SERVICE ADVERTISING
The Prince's Trust Learn The Hard Way
Agency: CHI&Partners
Production: Academy Films
Director: by Seb Edwards
RETAILER
Currys PC World Spare The Act; Nespresso
Agency: AMV BBDO
Production: O Positive
Director: David Shane
TELEVISION AND RADIO STATION PROMOTIONS
Sky Sports Time Traveller
Agency: Brothers and Sisters
Production: Outsider
Director: Scott Lyon
VEHICLES AND AUTOMOTIVE PRODUCTS
Audi RS 3 Birth
Agency: BBH
Production: The Mill+
Director: Andrew Proctor
Honda HR-V Stepping
Agency: mcgarrybowen
Production: Somesuch
Director: Kim Gehrig
Honda Keep Up
Agency: Wieden+Kennedy
Production: Friend
Director: ManvsMachine
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Lurpak Spreadable Freestyle
Agency: Wieden+Kennedy
Production: MJZ London
Director: Juan Cabral.
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Budweiser Tommo’s Dream Goal
Agency: Anomaly
Production: Rattling Stick
Dierctor: Daniel Kleinman
Currys PC World Spare The Act; Nespresso
Agency: AMV BBDO
Production: O Positive
Director: David Shane
HSBC Lift
Agency: Grey London
Production: Independent Films
Director: Gary Freedman
BEST OVER 90 SECOND WEB-BASED FILM
Currys PC World Spare The Act; Cooker
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Smart Energy GB, Smart Meters Darts
Agency: AMVBBDO
Production: Fat Lemon
Director: Chris Faith.
CINEMA
BEST 60-90 SECOND CINEMA COMMERCIAL
ADOT.com Christmas Lights
Agency: Ogilvy & Mather Japan
Production: ASD Lionheart
Director: Dan Nathan
Harvey Nichols Loyalty App; Shoplifters
Agency: adam&eveDDB
Production: Blink
Director: Layzell Bros
The Prince's Trust Learn The Hard Way
Agency: CHI&Partners
Production: Academy Films
Director: by Seb Edwards
BEST OVER 90 SECOND CINEMA COMMERCIAL
Audi RS 3 Birth
Agency: BBH
Production: The Mill+
Director: Andrew Proctor
Cancer Research UK Cancer Is Happening Right Now
Agency: Anomaly
Production: The Garden Productions
Director: Henry Singer
Currys PC World Spare The Act; Cooker
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Harvey Nichols Loyalty App; Shoplifters
Agency: adam&eveDDB
Production: Blink
Director: Layzell Bros
BEST INTEGRATED
Budweiser Dream Goal (Integrated Campaign)
Agency: Anomaly
Production: Rattling Stick
Director: Daniel Kleinman
Cancer Research UK Cancer Is Happening Right Now (Integrated Campaign)
Agency: Anomaly
Production: The Garden Productions
Director: Henry Singer
Channel 4 Humans Persona Synthetics
Agency: 4Creative
Director: Keith McCarthy
John Lewis The Man on the Moon
Agency: adam&eveDDB
Production: Somesuch
Director: Kim Gehrig
SERIES
SPONSORSHIP BUMPERS
Hardys Wine Flag Hand; Oops; Bradley; Handshake; Bucket
Agency: McCann Central
Production: Plaza Films Sydney
Director: Dave Wood
UK TV SERIES
Cancer Research UK Cancer Is Happening Right Now; Sarah’s Science; Alfie’s Bath; Megan’s Radiotherapy; Catherine’s Good News; Angie's Grapefruit
Agency: Anomaly
Production: The Garden Productions
Director: Henry Singer
The Guardian Fun Run; Dinner Party; Kids’ Party
Agency: BBH
Production: Outsider
Director: James Rouse
WEB-BASED SERIES
Currys PC World, Laptop; TV; Nespresso; Cooker
Agency: AMV BBDO
Production: O Positive
Director: David Shane
Smart Energy GB, Smart Meters Estimation; Bride; Doctor; Satnav
Agency: AMV BBDO
Production: Hungry Man
Director: David Kerr
