Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
ROM witnesses history
A new campaign for Royal Ontario Museum is an emotional story that shines a light on a dark time in history.
The mystery of Mr Jonathan
Johnny Hardstaff's new film is a bemusing, black-and-white brain-melter for a mysterious 'brand' that may or may not be real.
Hornbach springs into action
Spring has sprung, and those waiting patiently for the dark winter months to abate so they can get some DIY done, are celebrating.
CoorDown gives a voice to the unheard
CoorDown's campaign for World Down Syndrome Day 2025, tells us that people with disabilities want to be where the decisions are made.
Zevia's inspired new spot
A new campaign for the 'better-for-you soda' Zevia, featuring music star Jelly Roll, takes inspiration from an iconic ad of the past.
On My Radar: João Retorta
Partizan director João Retorta on too-many-films-not-enough-time, the power of photography to inspire, and why the copy/paste mentality is harming the industry.
On My Radar: Victoria Rivera
SLMBR PRTY director Victoria Rivera on the creative opportunities of an empty notebook, a recent film with a "perfect" ending, and why, in TV, there's B.S. and A.S.
A moment of truth for OSDE
Coming to the end of its Moment of Truth campaign, Argentine private healthcare company OSDE follows the inspiring journey of Mauro Depergola.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
On My Radar: Danielle Schneiderman
Modern Post Editor Danielle Schneiderman talks Timothée Chalamet press tours and Meryl Streep and Goldie Hawn blowing each other to smithereens, as she reveals what's on her creative radar.
On My Radar: Guy Savin
Guy Savin, Senior Editor at Marshall Street Editors, on why the industry misses an advertising legend, the movie that paved his way into filmmaking, and the TV show that will always make him cry.
Kirsten Noll gets animated about awards
Kirsten Noll, Managing EP at Scholar and this year's Head Judge for the Animation & VFX category for the shots Awards The Americas, talks challenges, changes and being inspired by frogs.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work