Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Trainline's seafood shaming
Trainline's new campaign humorously highlights the dedication of Real Betis supporters as the new season football gets under way.
Ffern's scents of summer
Bill Nighy features in this dreamy summer campaign for the organic perfume maker, Ffern, which takes us on a meandering journey through England's south west.
HOKA sets the pace
A new campaign for running brand HOKA looks at how pacemaking turns a usually individual pursuit into a team effort.
Audible gets romantic
A new campaign for the audiobook brand takes us into the world of romance and romantasy as a lover thought lost finally returns.
On My Radar: Thomas Cole
Thomas Cole, Senior Producer at Black Kite Studios, talks levelling up his audio-visual game, the sweet burn of Mint Source shower gel, and the overstimulation of Instagram, as he reveals what's on his creative radar.
Columbia's cold comfort
A new campaign and brand platform for Columbia Sportswear features ravenous vultures, collapsing snowdrifts and crocodile-infested waters, as the brand tells us that it's Engineered for Whatever.
adidas keeps its eyes on the prize
A new campaign for the adidas F50 boot sees Barcelona's Lemine Yamal front and centre as he shows his speed and skill in a trio of spots.
The BBC's variety show
In this new spot the BBC shows us the breadth of its offering and value it delivers to audiences.
Instagram puts you first
This new campaign for for the social media platform highlights how its users need to embrace their creativity and ignore negativity.
Green Flag's quick response
A new campaign for the UK breakdown service shows that a hazardous journey isn't needed if you're a member of Green Flag.
On My Radar: Ross Allen
Slash director Ross Allen hails Volvo's storytelling approach, Apple's indispensable AirPods, and the beauty of golf, as he reveals what's on his creative radar.
Kona's surfing crescendo
This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work