Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
EA gets its skate on
Uncommon Creative Studio's campaign for EA Games' new skateboarding game mixes realistic footage with some surreal elements.
On My Radar: Mal Ward
As we continue this month's foray into all things nostalgic, Arts & Sciences' Managing Director/Partner Mal Ward looks to the past as he takes on a retro-themed edition of this week's Radar, featuring some classic commercials, a collection of cell phones and some seminal movies and TV shows.
Zalando gives New Balance the nod
A new campaign for the online retailer and the US sports brand shows the respect given to fellow New Balance wearers.
On My Radar: Kamen Markov
Kamen Markov, Creative Director and VFX Supervisor at Framestore London, can’t imagine life without this trusty piece of kit, is in love with a David Lean epic, and is inspired by those who retain their childhood wonder.
ECQWA makes stop-motion waves
A new campaign for detergent brand ECQWA shuns the recent move to AI, and even turns its back on CG, with a craft-filled stop-motion spot.
Under Armour takes to the field
This new spot for the sports brands features a grudge match between a group of bullish amateurs and some of the NFL's most recognisable players.
On My Radar: WAAAW
HAMLET directing duo WAAAW, aka Jack Antoine Charlot [right] and Sidney Van Wichelen, get irate about Vimeo's alterations, heap praise on baby bottle warmers, have a new appreciation of Toy Story, and reveal that, when it comes to the best actors on set, it's often them... as they tell us what's on their creative radar.
How Alexander Kuehn made a girl fly
With three Young Director Award Golds under his belt for his epic short If I Could Fly, Alexander Kuehn took the event by storm. Here, he explains the two-year project that blends the emotive story of a displaced family with making a girl fly.
On My Radar: Stephanie Marrou
Stephanie Marrou, Executive Producer at Palma Pictures, talks egos and equine encounters, as she reveals what's on her creative radar.
On My Radar: Jared Lapidus
Thinking Machine director Jared Lapidus [left, with Martin Short] discusses scooters-with-wings, a De Niro film from an unsung sub-genre, why Kevin Kline should receive Oscars in perpetuity, and why Prince is sort of like Ginger Rogers, as he reveals what's on his creative radar.
Paulaner Sunset's nostalgic nod
German drink Paulaner Sunset has just launched in the US and, to coincide with that launch, has released an AI campaign that riffs on the classic Coca-Cola Hilltop spot.
Sparkasse banks on pigs
German financial service group Sparkasse has launched a video game that will be featured in Fortnite, and this new porcine specific spot is the trailer.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work