Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Cult Kits shoots and scores
Cult Kits makes its first foray into advertising with this humorous, gangland-inspired film that plays on the sanctity of the shirt.
The Way I See It: Charlie Crompton
Until recently, as the Founding Partner of Rogue Films, Charlie Crompton was at the helm of one of the UK’s most respected and awarded production companies. Having stepped away last year to take on a new adventure, he talks to Danny Edwards about trying to follow in the footsteps of The Jam, attempting to conduct and support creative talent, and having “a hittable face”.
Ribena's taste of nostalgia
A new campaign for the iconic British drink takes us on a familial trip down memory lane.
Nike and Patta's soleful collaboration
This new promo-cum-commercial for Nike and Patta's collaboration takes place within the air bubble in the sole of some Air Max 90s.
On My Radar: Eugen Merher
Academy director Eugen Merher talks about the inspiring streets of LA, why advertising should be better at avoiding pigeon-holes, and how he almost went to space.
Ian Pons Jewell's pearls of wisdom
Promo director, advertising powerhouse and ProdCo founder Ian Pons Jewell talks to Danny Edwards about friendship, finding his path, and why - despite the advent of AI - real filmmaking will continue to flourish.
KFC gives a helping hand to gluttony
Buying delicious KFC for your family is the easy part; getting it home to them uneaten is where the real challenge lies.
Orange flies the flag for Les Bleues
The mobile network provider tackles the issues faced by French female footballers in the run up to this year's UEFA Women's Euro 2025.
Jake Mavity gets under the skin with Calico
This short film, released to coincide with World Vitiligo Day, features a young girl and her unusual relationship with a calico goldfish.
Shawn Lacy; making her mark
The founding partner of production powerhouse Biscuit Filmworks, Shawn Lacy has been at the heart of creativity for more than 25 years. Here, she talks to Danny Edwards about influences, ideas and why ‘problem-solving’ is the new ‘brave’.
On My Radar: Rich Orrick
Work Editorial editor and Founding Partner, and current Editor of the Year at shots Awards The Americas and EMEA, Rich Orrick, talks technology, TV's golden era, and the travails of being a Derby fan, as he reveals what's on his creative radar.
BBC's Euro 2025 spot's got the world in stop-motion
This new spot from BBC Creative is a bold, colourful and impactful stop-motion film that champions the players who'll be lighting up the pitches of Switzerland this summer.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work