Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Happy Socks' great migration
Where do all those odd socks go? It's a question as old as time – or, at least, as old as socks – and in this new, AI-created spot for Happy Socks, the mystery is finally solved.
Anne-Sofie Lindgaard lifts the mask on her debut commercial
MindsEye's most recent directorial signing has just released her debut commercial spot, a powerful, Halloween-tinged film for domestic abuse charity I Choose Freedom. Using horror tropes the spot highlights the real-life terror faced by thousands of women and, here, Anne-Sofie Lindgaard discusses what went into bringing the campaign to the screen.
Rugiet rises to the occasion
For many, erectile dysfunction is no laughing matter, but ED brand Rugiet puts comedy front and centre in this new spot, making it a more uplifting viewing experience.
On My Radar: Lex Carthur
Field Unit director Lex Carthur talks about the power of simplicity, the beauty of physical media, and the lasting impact of Charlie Chaplin, as he reveals what's on his creative radar.
FC 26 is everything fans want... almost
This brilliantly chaotic new film for EA SPORTS FC's FC 26 features flaming footballs, falling pianos, marching bands and monster trucks, as the makers go all-out to accommodate.
TyC Sports' man in the middle
As the most popular sport in the world, football has millions of fans spread across thousands of teams... but the focus of fandom in this TyC spot isn't a team, but the referees.
On My Radar: Wayne Best
Wayne Best, Chief Creative Officer at VML New York, gives props to Paltrow's Astronomer appearance, has trouble picking his favourite TV show, and is positive that blandness can cripple creativity.
On My Radar: Fa and Fon
The Watkins twins, Pulse Films' directing duo Fa [left] & Fon, have a wealth of movie recommendations, discuss their shared fear of fish, and wish that big brands would try something new once in a while, as they reveal what's on their creative radar.
Médecins du Monde's cry for help
This powerful and affecting new spot for the international humanitarian organisation doesn't pull any punches around the need to protect those attempting to help other people.
Petro Canada's special delivery
When a young girl loses her precious soft toy it's thought to be gone forever, but one truck driver makes it his mission to reunite the item with its owner in this beautifully sweet spot.
Marriaginalia's odd couple
Communication is key in any relationship and this new short film shows that understanding isn't always a two-way street.
On My Radar: Tomas Gianelli
As we wave a fond farewell to this month's Nostalgia Focus, Tomas Gianelli, Executive Creative Director at DUDE London, wishes for a simpler time, realises that websites are a thing of the past, and believes agencies need a new payment model, as he reveals what's on his creative radar.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work