Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Jared Lapidus
Thinking Machine director Jared Lapidus [left, with Martin Short] discusses scooters-with-wings, a De Niro film from an unsung sub-genre, why Kevin Kline should receive Oscars in perpetuity, and why Prince is sort of like Ginger Rogers, as he reveals what's on his creative radar.
Paulaner Sunset's nostalgic nod
German drink Paulaner Sunset has just launched in the US and, to coincide with that launch, has released an AI campaign that riffs on the classic Coca-Cola Hilltop spot.
Sparkasse banks on pigs
German financial service group Sparkasse has launched a video game that will be featured in Fortnite, and this new porcine specific spot is the trailer.
Visa's cashback conundrums
A new campaign for Visa and ADCB shows the lengths people will go to in order to pay at fast food outlets (and level up their cashback rewards).
On My Radar: Toby Walsham
Toby Walsham, the Founder and CEO of Imagine This, tells us about a tech rethink, a favourite film in which Robert De Niro is a "cutie", and why the pitching process needs an overhaul, as he reveals what's on his creative radar.
Seeing through Leve Kühl's eyes
UPPERFAST director Leve Kühl's UNHCR film, Through My Eyes, picked up YDA Gold Screen trophies in three categories; Changing the World Frame by Frame, Creative Use of Sound and Film School [up to 10 minutes]. Here, Kühl discusses searching for truth, the power of audio, and why the film isn’t aimed at refugees, but at people like him.
Steve Buscemi's Telstra tantrums
Telstra has launched a new campaign pitting Steve Buscemi against the Australian telecommunications company's network security.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
Oliver Pilemand's lessons in love
True love never did run smooth, and the recognisable scenario in Oliver Pilemand's YDA-winning comedy short is proof of that. Here, the director talks lucky breaks, reckless courage and not waiting for permission.
Trainline's seafood shaming
Trainline's new campaign humorously highlights the dedication of Real Betis supporters as the new season football gets under way.
Ffern's scents of summer
Bill Nighy features in this dreamy summer campaign for the organic perfume maker, Ffern, which takes us on a meandering journey through England's south west.
HOKA sets the pace
A new campaign for running brand HOKA looks at how pacemaking turns a usually individual pursuit into a team effort.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work