Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Cumberbatch's office eccentricity
This new short film starring Benedict Cumberbatch as a slightly unusual therapist takes the long - but entertaining - way around to promoting the new World of Tanks holiday event.
Plan International's main focus
This campaign for international NGO Plan International, which focuses specifically on how global crises affect young girls, is a powerful reminder of how sometimes the bigger picture doesn't tell the full story.
Toyota promotes escape, whatever the car
A new campaign for Toyota features a Ford front-and-centre as the brand confirms its commitment to women fleeing experiencing domestic abuse.
Stranger Things have happened, says Doritos
Doritos and Netflix's hit show Stranger Things combine in this new spot that pits the Demogorgon against some scared - but hungry - kids.
On My Radar: Tim Bierbaum
Tim Bierbaum, director at 1stAveMachine, talks energetic advertising, the imaginative impact of Labyrinth, and the artistic merits of comic books, as he reveals what's on his creative radar.
On My Radar: Carol Markowicz
Madre director Carol Markowicz says her favourite TV show is a "philosophical masterpiece", appreciates good coffee, and is inspired by Romanian cinema, as she reveals what's on her creative radar.
American Family Insurance dreams big
A new campaign for the US insurer focuses on one family and the father's dreams for success, which filter down to his kids and beyond.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
Christmas hits the END. game
It's the first Christmas f-bomb (albeit bleeped) as retailer END. bring us the tale of Santa Claus coming to town... but a bit too early.
Deutsche Telekom's moving message
Deutsche Telekom offers up a Christmas campaign that the emotional weight we can sometimes carry with us could be dissipated with just one message.
Waitrose says it with food, actually
Waitrose has created a short film for this year's Christmas campaign, one that features Joe Wilkinson and Keira Knightley, and which leans into Britain's love of rom-coms.
On My Radar: Rachael Connelly
Rachael Connelly, editor at Nomad Editorial, applauds ads that hook you in seconds, is looking for a new TV series to equal one that was "perfect", and is dismayed to have "the gait of a baby giraffe".
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work