HSBC Hong Kong Sevens: The Descent
Rugby players descend for the Cathay Pacific/HSBC Hong Kong Rugby Sevens in this animated spot by Saatchi London.
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Credits
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- Agency Saatchi & saatchi London
- Production Company BLINKINK
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Credits
powered by
- Agency Saatchi & saatchi London
- Production Company BLINKINK
- Post Production BLINKINK
- Executive Producer James Stevenson-Bretton
- Chief Creative Officer Kate Stanners
- Creative Harriet Ronn
- Creative Barney Spiro
- Production Manager Alli Albion
- Production Manager Hugo Donkin
- Director Stephen McNally
- Producer Ally Dean
- Producer Benjamin Lole
- Creative Director Hugh Todd
- Colourist Paul Harrison
- Character Animation
Show full credits
Credits powered by
Credits
powered by
- Agency Saatchi & saatchi London
- Production Company BLINKINK
- Post Production BLINKINK
- Executive Producer James Stevenson-Bretton
- Chief Creative Officer Kate Stanners
- Creative Harriet Ronn
- Creative Barney Spiro
- Production Manager Alli Albion
- Production Manager Hugo Donkin
- Director Stephen McNally
- Producer Ally Dean
- Producer Benjamin Lole
- Creative Director Hugh Todd
- Colourist Paul Harrison
- Character Animation
With the Cathay Pacific/HSBC Hong Kong Rugby Sevens due to kick off on Friday 8 April, Saatchi & Saatchi has created this animated spot around the event.
Directed by Stephen McNally through Blinkink, the animated piece sees members of the teams involved descend upon Hong Kong using special powers inspired by the their respective team badges.
The spot is reminiscent of O2's Make Them Giants from last year, created to promote England's 2015 World Cup campaign through VCCP.
Connections
powered by
- Agency Saatchi & Saatchi London
- Post Production Blinkink
- Production Blinkink
- Chief Creative Officer Kate Stanners
- Colourist Paul Harrison
- Creative Director Hugh Todd
- Director Stephen McNally
- Production Manager Alli Albion
- Character Animation Premise Entertainment
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