Safe Roads Alliance: Distracted Driving
This clever PSA by MullenLowe US proves drink driving shouldn't be your only concern when getting in a cab.
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It's safe to say that if you got in a taxi and noticed your driver swigging from a bottle of beer, you'd want to leave.
Created by MullenLowe US this shocking PSA highlights how many see using a mobile phone while driving as harmless, when in fact it can be worse and far more dangerous than driving under the influence.
Directed by Sam Cadman through Station Films the video sees hidden cameras inserted into a taxi to guage passenger reactions.
In case you're wondering, the vodka is water and the beers are energy drinks with alcoholic labels.
Connections
powered by
- Agency MullenLowe New York
- Editing Company PS 260
- Grade Company 3 New York
- Production Station Film
- Visual Effects Brickyard VFX
- Associate Creative Director Nick Mathisen
- Chief Creative Officer Mark Wenneker
- Director Sam Cadman
- Director of Photography Damien Drake
- Editor Maury Loeb
- Executive Creative Director Dave Weist
- Executive Creative Director Tim Vaccarino
- Executive Producer Caroline Gibney
- Global Creative Director Rob Kottkamp
- Group Creative Director John Kearse
- Producer James Blom
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