Knorr: #LoveAtFirstTaste

Knorr – Knorr: #LoveAtFirstTaste

Credits

Agency MullenLowe London
Production Company Pulse Films

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Credits

Agency MullenLowe London
Production Company Pulse Films
Post Production Framestore
Music Joel P. West
Editor Garret Price
Director of Photography Andre Lascaris
Art Director Bryan Carroll
Copywriter Aroon Mukhey

Executive Creative Director Margaret Keene
Chief Creative Officer Mark Wenneker
Director Tatia Pilieva
Producer Neil Andrews
Global Creative Director Tom Hudson
Audio Post
Music

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MullenLowe London has launched a new campaign for Knorr that sees singles paired up based on the type of food they like.

The three-minute-long branded piece is a cross between UK dating show First Dates and dinner party programme Come Dine with Me, and explores the idea of finding love through the power of taste.

Whether it's a hot date with a girl who likes spicy food, a meal with a big-haired burger lover or an encounter with a friendly guy with a hankering for home cooking, the personality and physical appearance come second in the unique taste test.

The film is directed by Pulse Films' Tatia Pilieva, who shot a similarly-themed human experiment in 2014, for fashion brand, Wren, based on first kisses. The video has since been viewed over 100 million times on YouTube.